The Side Glance – Ginger & Smart AW13 Campaign

by cecylia on February 21, 2013

I don’t post very many editorial pics (my Facebook page, that’s a different story…) but this campagin starring internationally acclaimed Australian model Julia Nobis is an exception. Her slightly androgynous features paired with subtly sexy styling in Ginger & Smart‘s AW13 collection is simply exquisite. The new collection boasts the designers’ signature unique bold prints and sublime tailoring.  Looking at the porcelain skin, sleek silhouettes and auburn leaves, although I’m sure the designers were not referencing Twilight, but I can feel that eternal youthful and confident air, maybe set in Paris. But luckily, we don’t need to travel too far to have what Nobis is wearing. Ginger & Smart have just opened the doors to their very first Melbourne boutique! Right in the heart of Hawksburn Village. I’ve even included some snaps of the boutique for you so you get a taste of what’s on offer in the land of Ginger & Smart.

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Shiny minimalism. The Melbourne boutique allows the clothes to do all the talking. And the wooing.

566 Malvern Road
Hawksburn VIC 3142
61 3 9529 2336
[email protected]
Mon-Sat 10-5
Sunday 11-4

And for my interstate and international readers, Ginger & Smart also has a sleek online store catered for our desk-shopping tendencies…

我不经常将专业的摄影师的照片放在我的博客上(我的Facebook,那是另一会事。。。)但这些由澳洲女郎世界名模 Julia Nobis为主题的优美的照片值得被宣传。她白嫩的脸有点男孩性,但穿的一身Ginger & Smart的秋/冬季的时装,Julia像一位法郎。我超喜欢那片深红色的秋叶。模特仿佛像Twilight电影里主角。带有永恒的青春。如果这些照片不能让你极其兴奋,那接下来的信息一定会。一星期前Ginger & Smart终于开了在墨尔本首家的店。我为你准备了一些漂亮的新店的照片。店的地址如上,但我还没告诉你Ginger & Smart还有个优雅的网点。你看,去购物都不用离开你的桌子。。。

{ 14 comments… read them below or add one }

Diana Marks February 21, 2013 at 1:08 pm
Valerie February 21, 2013 at 8:37 pm

That store looks gorgeous. Great pics!


cecylia February 25, 2013 at 11:50 am

I want my home to look like it :D sleek, clean and minimal chic!


Mica February 21, 2013 at 9:06 pm

Lovely campaign photos! Really like the black and white print in the first outfit :)


Tereza February 22, 2013 at 6:52 am

These are so elegant and so chic.


Style Id Net February 22, 2013 at 11:45 am

nice editorial … liking a lot the ‘softness’ of the pictures.
xx From Miami,
** Style Id Net **
** Style Id Net on Twitter**


cecylia February 25, 2013 at 11:47 am

I know what you mean, the pink tinge to the auburn leaves is a lovely touch!


Song- Thanh February 23, 2013 at 2:46 am

Love the collection!


indie by heart February 23, 2013 at 5:15 am

Wow, amazing prints .. Gorgeous label! :)

Thanks for the comment.

Indie by heart
Join my Kukee – necklace Giveaway!


Suzi Maynard February 23, 2013 at 8:40 pm

Hi Cecylia! Hope you’re well. I went to the opening of the store earlier on in Feb. I met Alexandra Smart. She’s so lovely! Their collection and brand new Hawksburn store is amazing!
Check out my post, Ginger & Smart in Melbourne, on my blog if you haven’t done so already.
My best to Chian and the puppy dogs. x
Suzi x
For the Love of Audrey


cecylia February 23, 2013 at 9:57 pm

aww so lovely to hear from you Suzi! Wow the opening would have been so much fun! I’ll head to your blog now to check it out! xx


Sherin February 23, 2013 at 8:55 pm

These campaign images are so stunning. Love them so much.


cecylia February 23, 2013 at 9:56 pm

thank you Sherin! I know how gorgeous are they!


Peet February 24, 2013 at 1:55 am

Their stuff is really gorgeous, I’m loving some of the prints. I’ll definitely check their site ASAP!


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