I don’t post very many editorial pics (my Facebook page, that’s a different story…) but this campagin starring internationally acclaimed Australian model Julia Nobis is an exception. Her slightly androgynous features paired with subtly sexy styling in Ginger & Smart‘s AW13 collection is simply exquisite. The new collection boasts the designers’ signature unique bold prints and sublime tailoring. Looking at the porcelain skin, sleek silhouettes and auburn leaves, although I’m sure the designers were not referencing Twilight, but I can feel that eternal youthful and confident air, maybe set in Paris. But luckily, we don’t need to travel too far to have what Nobis is wearing. Ginger & Smart have just opened the doors to their very first Melbourne boutique! Right in the heart of Hawksburn Village. I’ve even included some snaps of the boutique for you so you get a taste of what’s on offer in the land of Ginger & Smart.
Shiny minimalism. The Melbourne boutique allows the clothes to do all the talking. And the wooing.
GINGER & SMART MELBOURNE
566 Malvern Road
Hawksburn VIC 3142
61 3 9529 2336
hawksburn@gingerandsmart.com
Mon-Sat 10-5
Sunday 11-4
And for my interstate and international readers, Ginger & Smart also has a sleek online store catered for our desk-shopping tendencies…
{ 14 comments… read them below or add one }
lovely campaign
LA By Diana Live Magazine
That store looks gorgeous. Great pics!
I want my home to look like it :D sleek, clean and minimal chic!
Lovely campaign photos! Really like the black and white print in the first outfit :)
AwayFromTheBlue.blogspot.com.au
These are so elegant and so chic.
nice editorial … liking a lot the ‘softness’ of the pictures.
xx From Miami,
** Style Id Net **
** Style Id Net on Twitter**
I know what you mean, the pink tinge to the auburn leaves is a lovely touch!
Love the collection!
Wow, amazing prints .. Gorgeous label! :)
Thanks for the comment.
Satu
Indie by heart
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Hi Cecylia! Hope you’re well. I went to the opening of the store earlier on in Feb. I met Alexandra Smart. She’s so lovely! Their collection and brand new Hawksburn store is amazing!
Check out my post, Ginger & Smart in Melbourne, on my blog if you haven’t done so already.
My best to Chian and the puppy dogs. x
Suzi x
http://fortheloveofaudrey.com/2013/02/ginger-smart-in-melbourne.html
For the Love of Audrey
aww so lovely to hear from you Suzi! Wow the opening would have been so much fun! I’ll head to your blog now to check it out! xx
These campaign images are so stunning. Love them so much.
thank you Sherin! I know how gorgeous are they!
Their stuff is really gorgeous, I’m loving some of the prints. I’ll definitely check their site ASAP!