Hello lovelies, welcome to my very first VLOG! On shoes, of course. Introducing my bag’s new friends: Flipsters! Watch the mini-clip and then read the interview from the Flipster designers!

Music by Ron Soo/Wearing vintage top/Mawi necklace, Featuring Repetto heels/vintage clutch/Repetto flats/Flipsters

1.      Finally! A solution to sore feet! Thank you for creating these ingenious shoes for women everywhere. Please tell us how Flipsters, your creations originated.

One night we were out and about in Sydney when one of our female friends complained that her feet were sore from her high heels. It wasn’t the first time we’d heard something like that and it lead to a discussion about fashion, heels, and of course sore feet! We quickly realised high heels aren’t going out any time soon, so we better come up with a footwear solution to help women get home comfortably. From there Flipsters evolved into a “take-anywhere” shoe for pedicures, the beach, travel, and (as originally planned) getting home at the end of the night.

2. Rick and Ben, your design and marketing background, respectively, are a match in shoe heaven, how did the two of you become business partners?

We are old friends from high school days, and we each found ourselves finishing university a few years ago. We’d both thought about starting a business and when the Flipsters “light bulb” moment hit we got to work putting together a few prototypes and getting feedback. Without really thinking about it we became totally involved in the idea and it wasn’t long before we’d gone 50/50 on our own business. Being friends as well as business partners is really helpful because there’s a lot of inbuilt trust and open communication that happens from day one.

3. Your innovative designs have attracted a multitude of customers worldwide, tell us more about the different products Flipsters offer and their practicality.

We started with the folding flip flop because it was unique, innovative and something we thought was particularly Australian. While the original idea was just to solve high heel pain we subsequently sell our foldable flip flops to beauticians (post-pedicure), travel stores, gift shops, and fashion stores. After that we decided we needed a winter version so we created Flipsters foldable ballet flats. We’ve also released a handy high heel carry strap to carry your heels when taking them home. We’re now working on some beautiful new shoe ranges, and some very innovatively designed women’s fashion accessories which we can’t reveal just yet!

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Ooh so secretive, can’t wait to see what other innovative designers Flipsters come up with! Flipsters will be one of the many brands exhibiting at the Australian Shoe Fair, co-located with Fashion Exposed at the Melbourne Exhibition Centre August 26-28 (www.australianshoefair.com). Cecylia.com is one of the Media Partners of Fashion Exposed, so make sure you come visit, and follow us on Facebook, Twitter and Instagram (@cecyliadotcom) to be kept up date on all the news, insights and photos from the trade show!

What I brought to Sydney last week: Bag Essentials including Flipsters!

Vintage bag/Mawi necklace/Oilily makeup pouch/Clinique SFP30+/Clinique compact/Maybelline mascara/Flipsters/Anya Hindmarch card holder/vintage Charles Jourdan wallet/vintage shades (similar pair here)/Tom Ford Jasmine Rouge

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