3 things you need to know about Flipsters

by cecylia on August 27, 2012

Hello lovelies, welcome to my very first VLOG! On shoes, of course. Introducing my bag’s new friends: Flipsters! Watch the mini-clip and then read the interview from the Flipster designers!

Music by Ron Soo/Wearing vintage top/Mawi necklace, Featuring Repetto heels/vintage clutch/Repetto flats/Flipsters

1.      Finally! A solution to sore feet! Thank you for creating these ingenious shoes for women everywhere. Please tell us how Flipsters, your creations originated.

One night we were out and about in Sydney when one of our female friends complained that her feet were sore from her high heels. It wasn’t the first time we’d heard something like that and it lead to a discussion about fashion, heels, and of course sore feet! We quickly realised high heels aren’t going out any time soon, so we better come up with a footwear solution to help women get home comfortably. From there Flipsters evolved into a “take-anywhere” shoe for pedicures, the beach, travel, and (as originally planned) getting home at the end of the night.

2. Rick and Ben, your design and marketing background, respectively, are a match in shoe heaven, how did the two of you become business partners?

We are old friends from high school days, and we each found ourselves finishing university a few years ago. We’d both thought about starting a business and when the Flipsters “light bulb” moment hit we got to work putting together a few prototypes and getting feedback. Without really thinking about it we became totally involved in the idea and it wasn’t long before we’d gone 50/50 on our own business. Being friends as well as business partners is really helpful because there’s a lot of inbuilt trust and open communication that happens from day one.

3. Your innovative designs have attracted a multitude of customers worldwide, tell us more about the different products Flipsters offer and their practicality.

We started with the folding flip flop because it was unique, innovative and something we thought was particularly Australian. While the original idea was just to solve high heel pain we subsequently sell our foldable flip flops to beauticians (post-pedicure), travel stores, gift shops, and fashion stores. After that we decided we needed a winter version so we created Flipsters foldable ballet flats. We’ve also released a handy high heel carry strap to carry your heels when taking them home. We’re now working on some beautiful new shoe ranges, and some very innovatively designed women’s fashion accessories which we can’t reveal just yet!


Ooh so secretive, can’t wait to see what other innovative designers Flipsters come up with! Flipsters will be one of the many brands exhibiting at the Australian Shoe Fair, co-located with Fashion Exposed at the Melbourne Exhibition Centre August 26-28 (www.australianshoefair.com). Cecylia.com is one of the Media Partners of Fashion Exposed, so make sure you come visit, and follow us on Facebook, Twitter and Instagram (@cecyliadotcom) to be kept up date on all the news, insights and photos from the trade show!

What I brought to Sydney last week: Bag Essentials including Flipsters!

Vintage bag/Mawi necklace/Oilily makeup pouch/Clinique SFP30+/Clinique compact/Maybelline mascara/Flipsters/Anya Hindmarch card holder/vintage Charles Jourdan wallet/vintage shades (similar pair here)/Tom Ford Jasmine Rouge

欢迎你们收看我第一部录像博客!我很高兴向你们 介绍Flipsters,澳洲设计能翻的平底鞋,又小, 又方便随身带着,现在我再没有借口抱怨穿高更鞋的 疼痛了!为了你们,我采访了Flipsters的发明者,悉尼的Rick和Ben.


有一晚我们在悉尼,一位女性朋友抱怨她的脚穿了高根鞋很疼. 这决不是第一次我们听见女士们诉苦,因此自然地我们谈起了时尚鞋子和疼痛双脚.很快地我们意识到高根鞋是永远不会淘汰的,所以我们得想出一个解决方案让女士们舒服地回家. 就这样我们发明了Flipsters,一双随时随地能带上的鞋子,最初是为回家计划的,但也能带去修脚,海滩,旅游, 等等.



我们曾是中学的好朋友,几年前大学毕业. 我俩都想过做生意,所以当我们讨论起Flipsters这种鞋子的时候, 我们设计了一些原型然后得到了一些反馈.不知不觉地,我们已经开始深入地参与这个生意, 不久我们成为了百分之五十的合伙人.我们是朋友,因此自从第一天友谊,信任和良好的交流帮助我们的合作关系.



一开始我们设计的是一双能翻的拖鞋因为它既别致,又创新,而且特别’澳洲性’.本来的主意是为了解决高根鞋疼痛,很快我们将能翻的拖鞋卖给美容院,旅游店,礼品店,和时装店. 后来我们发现需要冬天版所以我们制造了能翻的芭蕾舞鞋.我们还推发了一个很便利的高跟鞋背带让女士们能更方便地带它们回家. 目前我们在创造一些漂亮的鞋子系列和一些创新的服装附件,但我们战时不能透露!


哇,好保密啊!我很盼望他们新设计的鞋子和附件.这几天Flipsters和许多澳洲鞋子品牌会在墨尔本展览馆的Fashion Exposed服装商业展参展.我是这次商展的媒体搭档,谈若你想知道最精彩的时装见解和新闻,看乐趣的相片,请别忘记查看我的Facebook, TwitterInstagram (@cecyliadotcom)!


Lemiza August 27, 2012 at 2:08 pm

Really great video! Thank you so much for your amazing comment on my blog!



Adly August 27, 2012 at 2:50 pm

I love the case! So cute and these as so ingenius! I always have trouble with sore feet after wearing heels for some time.

cecylia August 27, 2012 at 5:00 pm

I was so happy to discover these shoes too – very clever and so practical!!

Glorinha Rinaldi August 27, 2012 at 6:44 pm

We love your blog is wonderful and we are always here giving all the news.
We wish you a great weekend.
Super Glorinha kisses.
We capanha with Google+ 1 and we appreciate your participation

cecylia August 28, 2012 at 4:54 pm

thank you Glorinha!! xx

Sevan Manjikian August 27, 2012 at 9:32 pm

haha too cute! I bought a pair recently just in time for MSFW :)

cecylia August 28, 2012 at 4:54 pm

well done!! We can run around Melbourne in them during fashion week now :D

Mica August 28, 2012 at 10:08 pm

You are so cute! The ear bit made me giggle!

I love how tiny the shoes fold up, the picture at the end was really helpful for telling the size too :)

Savana August 28, 2012 at 11:20 pm

Hey. Thanks for visiting
Amazing photos
I really like them


Rusty Hoe August 29, 2012 at 5:43 pm

HA! Loved “Cecylia later”. Great product. I shoved 4 pairs (it was a week after all) of flats into my hospital bag, because damn it I was going to be fashionable, hospital gown or not. Wish I knew about these at the time would have been a great space saver and they are really cute styles.

HarbourMaster August 30, 2012 at 5:01 pm

Haha you are adorable, best vlog ever! My problem with shoe changing is – what do you do with your heels when you’re wearing the flats?? I suppose one could also carry a fold up eco bag so you can travel in flats/cart heels then stash the bag & flats in your clutch…maybe it needs to be incorporated into the flatties pouch!

cecylia August 30, 2012 at 9:13 pm

I carry my heels in a paper bag, so that when I get to the event, I change from the flats into heels, throw the paper bag out and then voila :D

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