Since 1838

by cecylia on February 8, 2013



I wore a vintage Yves Saint Laurent dress, vintage earrings, belt & ostrich clutch (last seen [HERE]), Country Road sandals

Would you believe it if I told you that this rather young country of ours houses the oldest department store still trading under its original name in the world? What a feat! Since 1838, David Jones has held true to its mission to offer its clients “the best and most exclusive goods’. Well it’s hard to go past Alexander McQueenCeline and Yves Saint Laurent. Great customer service and luxury are synonymous with the world-class retail giant. David Jones always had a special place in my heart. My best friends have worked there, I’ve worked there, some of my friends still work there, it’s the only place I buy makeup at and how can anyone go past its promise? Was. Is. Always. Sounds like an eternal love story right there.

To celebrate its amazing birthday of 175 years, David Jones housed a magnificent runway show presenting the key AW13 trends from the nation’s brightest designers. Of course, this took place in Sydney. But we easy-going Melbournians were stoked to still be a part of this glamorous showcase via an ingenious live screening. It was as if we were at the pictures. Instead of popcorn, we ate salads, instead of choc tops, triffle desserts satisfied our sweet tooth. And instead of silencing our smart phones, I worked mine so hard it nearly carked it.

After the live show which featured the uber bubbly Miranda Kerr, the stunning Montana Cox, Jessica Gomes, Samantha Harris and Mr Jason Dundas, the Bourke St Melbourne store gave us an exclusive presentation of some of the key trends this Autumn/Winter, styled to perfection by Connel Chiang. Bold, matching suiting from Bianca Spender and fantastical peplums thanks to Rachel Gilbert are now on my wish-list. As I watched the designers draw inspiration from previous eras, I thanked Coco Chanel and mused to myself “Fashion changes. But style…Was.Is. Always…”

Happy Birthday David Jones! And also happy Chinese New Year!

如果我告诉你这个年轻的国家具有世界上最老的,仍然依原名在商业的百货商场,你会信吗?自从1838年,David Jones就按照着自己的使命“提供顾客们最好和最独特的商品”。的确,Alexander McQueen, CelineYves Saint Laurent真是独特的商品。 对客户的优秀服务是这个世界性豪华商场的特点。我从小就对David Jones充满钦佩。我的好朋友们在这里上过班,我也上过,有些朋友们依然在David Jones上班。我只在这里买化妆品。最让我爱的是它们的承诺,“原是。今是。将来还是”, 形容它们永不改变的服务。听起来像一个句从圣经里取的话。

为了庆祝它175岁的周年,David Jones举办了一场壮丽的时装秀介绍了澳洲著名设计师们冬季2013的系列。当然,那秀是在悉尼主办的。但我们随和的墨尔本时尚达人能看现场直播已经非常开心。仿佛我们一起在看电影。只是我们吃沙拉,不是爆米花,而是美味甜点,不是巧克力冰淇淋。我们没有沉默手机,反而用的更多。

现场直播结束后,墨尔本的David Jones店专为我们摆上了一布精彩的时装表演。造型师Connel Chiang让我们欣赏了一系列冬季将流行的风格。其中我最喜欢的是Bianca Spender的一套红色西装和Rachel Gilbert重点在腰部上的夜礼服。看着那么多的系列,我发现很多设计师的启发是由以前的时代来的。不知不觉地,我想起Coco Chanel的一句名言。时装会改变。但风格永不改变。

生日快乐 David Jones!祝你新年快乐!

{ 11 comments… read them below or add one }

Mica February 8, 2013 at 2:38 pm

Love your maxi dress – beautiful! Also really like all of the bright colours and prints they sent down the catwalk – especially that orange scarf, standout outfit out of the set for me! :)

Sounds like a fun event :)


cecylia February 8, 2013 at 9:24 pm

thank you Mica! That long orange scarf? It’s sooo chic, very simple and casual but very stylish. Probably because the model is so gorgeous…


Linda February 9, 2013 at 3:55 pm

Wow, amazing event!
Also, love your gorgeous maxi dress :)

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cecylia February 10, 2013 at 11:11 am

thank you! It’s a vintage YSL, hence why the design of it is so amazing


Simplicity is Chic February 9, 2013 at 7:01 pm

You are beautifil! I love the pictures.
I was a fantastic event! You’re so lucky! Congrats.



cecylia February 10, 2013 at 11:12 am

thank you, indeed I was very lucky to be a part of the stunning showcase. xx


Adriana Leandro February 10, 2013 at 7:08 am

Beautiful dress.
I’m following you on twitter. Kisses!!!


cecylia February 10, 2013 at 11:12 am

aww wonderful! Welcome to the world of Cecylia!:)


Fashion Pad February 10, 2013 at 10:45 am

Your dress is absolutely awesome! You look great! What a feat indeed to operate, under the same name, for so long! It says a lot about the company and their services!!!


cecylia February 10, 2013 at 11:04 am

I know!! Not many businesses live that long! With style and aplomn too!


Amie February 10, 2013 at 5:30 pm

What an exciting event to go to! Your dress is stunning, so colourful! I love maxi dresses with shoulders :)
xox Amie


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