Would you believe it if I told you that this rather young country of ours houses the oldest department store still trading under its original name in the world? What a feat! Since 1838, David Jones has held true to its mission to offer its clients “the best and most exclusive goods’. Well it’s hard to go past Alexander McQueen, Celine and Yves Saint Laurent. Great customer service and luxury are synonymous with the world-class retail giant. David Jones always had a special place in my heart. My best friends have worked there, I’ve worked there, some of my friends still work there, it’s the only place I buy makeup at and how can anyone go past its promise? Was. Is. Always. Sounds like an eternal love story right there.
To celebrate its amazing birthday of 175 years, David Jones housed a magnificent runway show presenting the key AW13 trends from the nation’s brightest designers. Of course, this took place in Sydney. But we easy-going Melbournians were stoked to still be a part of this glamorous showcase via an ingenious live screening. It was as if we were at the pictures. Instead of popcorn, we ate salads, instead of choc tops, triffle desserts satisfied our sweet tooth. And instead of silencing our smart phones, I worked mine so hard it nearly carked it.
After the live show which featured the uber bubbly Miranda Kerr, the stunning Montana Cox, Jessica Gomes, Samantha Harris and Mr Jason Dundas, the Bourke St Melbourne store gave us an exclusive presentation of some of the key trends this Autumn/Winter, styled to perfection by Connel Chiang. Bold, matching suiting from Bianca Spender and fantastical peplums thanks to Rachel Gilbert are now on my wish-list. As I watched the designers draw inspiration from previous eras, I thanked Coco Chanel and mused to myself “Fashion changes. But style…Was.Is. Always…”
Happy Birthday David Jones! And also happy Chinese New Year!
[spoiler title=”中文版”]如果我告诉你这个年轻的国家具有世界上最老的，仍然依原名在商业的百货商场，你会信吗？自从1838年，David Jones就按照着自己的使命“提供顾客们最好和最独特的商品”。的确，Alexander McQueen, Celine和Yves Saint Laurent真是独特的商品。 对客户的优秀服务是这个世界性豪华商场的特点。我从小就对David Jones充满钦佩。我的好朋友们在这里上过班，我也上过，有些朋友们依然在David Jones上班。我只在这里买化妆品。最让我爱的是它们的承诺，“原是。今是。将来还是”， 形容它们永不改变的服务。听起来像一个句从圣经里取的话。
现场直播结束后，墨尔本的David Jones店专为我们摆上了一布精彩的时装表演。造型师Connel Chiang让我们欣赏了一系列冬季将流行的风格。其中我最喜欢的是Bianca Spender的一套红色西装和Rachel Gilbert重点在腰部上的夜礼服。看着那么多的系列，我发现很多设计师的启发是由以前的时代来的。不知不觉地，我想起Coco Chanel的一句名言。时装会改变。但风格永不改变。
生日快乐 David Jones!祝你新年快乐！