NEO DIA

by cecylia on June 4, 2012

From the moment I laid my 4 eyes on Neo Dia at the Made in Melbourne runway show 1.5 years ago, I knew that this adorable and intelligent duo is going to reach the stars. (Just like I knew that Sienna Miller was going to be huge when I first saw her riding on a scooter with Jude Law, or that Isabel Lucas was meant for something much greater than Home and Away. I predicted that Catherine McNeil was going to amount to international stardom and that Alice Burdeau would win Australia’s Next Top Model.) Successful predictions aside, through their unique philosophies in design, unrivalled creativity, and fierce determination and diligence, Neo Dia is fast developing a cult following in the fashion-forward pack from around the globe. I’d just returned from Milan and Paris fashion weeks and was astounded by their architectural tailoring and conceptual pieces. Not long after I met them, they flitted off to Europe to showcase their collection at Amsterdam Fashion Week and have editorial features in Italian Vogue. Not bad for a first collection hey?

I caught up with the spunky designers, Becky Chua (with Alexandra Blak clutch & Finsk shoes) and Gavin Lowes recently to interview them for my blog.

I know you two are best friends, what qualities do you love about each other?

B: I love Gav’s rockstar smile and a sick sense of humour that always has me laughing.
G: A pocket rocket with peroxide white hair and killer Finsk shoes; whats not to love?

How does each NEO DIA design come about? Tell us how each garment is created.

We don’t have one way of designing and creating a garment.  A lot of the time an inspiration for a sillouhette will come from discovering a  fabric and how it reacts to folding or the movement and drape it creates. Other times it comes from a  colour, an artwork or an image, music or theatre that we’ve experienced. Insipration comes from everywhere, thats the amazing thing about having the freedom to create our own label, we’re not restricted by creating completely commercial ranges. We can explore our inspirations and try and push the boundaries and to see fashion as art.

We love designers who push the creative boundaries. I’m a firm believer that fashion is an art-form. What kind of customer is the NEO DIA devotee?

The Neo Dia customer is strong and bold but she also understands and appreciates fashion. Our customer doesnt buy a garment for the label, she buys it becuase she loves the design and the quality, fabrics and finishing that is our range.

 

You have achieved so much in such a short time span for your label. What are your goals and aspirations for NEO DIA in 2012?

We really want to continue to build our customer and stockist base. We really want to continue to learn more about the business of fashion, continue to push boundaries and collaborate with amazing talents in our industry…and hopefully a trip to London or New York wouldn’t go astray!
What are your favourite colours, hobbies and food?

B
: Blood Orange, Singing and dancing with friends, all things served at high tea on silverware… although dinner cooked by my boyfriend and eaten on the couch is also pretty special:D
G: Favourite colours change…that’s the great thing about fashion, each season we can put a new favourite colour into the collection. So at the moment, my favourite colour is the Mint used in Stoic Stratum, particularly paired back with Emerald and Electric Blue. My favourite hobby, beers in the sun with friends and my favourite food would have to be anything my sister, Alana, cooks!
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I cannot wait to see more of Neo Dia‘s collections in the near future. Uber modern and visionary, what do you think of their pieces? Would you wear them?
P.S Don’t miss out on the amazing Susan Rep Dress Give-Away! Enter the competition to win here! Have a beautiful weekend lovelies!

{ 24 comments }

Maria June 4, 2012 at 7:19 am

Thank you Cecylia! <3
Love your post!

cecylia June 4, 2012 at 10:07 pm

Cheers Maria!

Larissa June 4, 2012 at 7:23 am

Hahah the shoe photo is a good one.
xo.
http://fromhatstoheels.blogspot.nl/

cecylia June 4, 2012 at 10:15 pm

aren’t they great shoes? They have great style

Jess Dempsey June 4, 2012 at 8:38 am

Obsessed with the Stoic emerald pants!!!!!!

great coverage CC x

cecylia June 4, 2012 at 10:08 pm

thank you so much Jess!!!

Ang June 4, 2012 at 4:46 pm

Thank you for stopping by and the beautiful comment!!! Your blog is amazing and I love your style dear!!

ang-closet365.blogspot.ca

Mica June 4, 2012 at 9:32 pm

they seem like such good friends :) I like her shoes so much too! Well done on them for doing so much with their first collection :)

AwayFromTheBlue.blogspot.com.au

cecylia June 4, 2012 at 10:15 pm

I know, they are so lovely to hang out with too!

Pipa June 4, 2012 at 9:37 pm

I love it!! Great pics!

http://estilohedonico.blogspot.pt/

xoxo

miss Margaret Cruzemark June 5, 2012 at 12:41 am

Amazing work. The pics are perfect and the post is fantastic. Thank you so much for your lovely comment on my blog!!
Best Regards
Miss Margaret Cruzemark
http://margaretcruzemark.blogspot.com/

cecylia June 5, 2012 at 6:05 pm

Thanks you should see their designs!

Eleonora Manzi June 5, 2012 at 12:53 am
Mehak June 5, 2012 at 6:09 am

Heyy!! Thank you so much for stopping by and for the lovely comment!! Love your space here!!

Love
Mehak
http://www.thedoublemlife.blogspot.com

Tarah June 5, 2012 at 7:35 am

Hey Cecylia,
This seems like a great union. That’s an incredible relatinship. I cannot wait to see more of their designs.
Always,
Tarah and the City

cecylia June 5, 2012 at 5:55 pm

me too, they are so cute together (but they’re not together) :P

koko mo June 5, 2012 at 3:21 pm

ohh both of those shoes i lovee them! great post :)

cecylia June 5, 2012 at 5:53 pm

Aren’t they amazing shoes?

sahar June 5, 2012 at 6:48 pm

Awesome article!!

Aimee June 5, 2012 at 8:48 pm

Hey gorg,
You have a nice blog and this is a super cool post! ? we definitely have similar taste and it would be cool if we could follow each other? I found your blog from a comment you left on another blog and really glad I did, I will be checking back soon.
If you have facebook, I would be so so so soooo grateful if you liked my page: http://www.facebook.com/newyorkdoll
I have just uploaded a video to youtube and would loveit if you could tell me what you think: http://www.youtube.com/watch?v=xObaUuKMn18&feature=g-upl
Aimee
http://www.new-yorkdoll.blogspot.com
xxx

cecylia June 5, 2012 at 10:31 pm

Thank you Aimee do we have similar taste? That’s pretty cool!

Sarah June 8, 2012 at 6:28 pm

These two are such a lovely pair, I always look forward to seeing what they will do next

cecylia June 8, 2012 at 6:38 pm

me too they are so cute and their designs are so serious! Love the contrast

Beauty Follower June 11, 2012 at 11:42 pm

LOve her clutch!

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