Spijkers

Meeting Sara Phillips

by cecylia on July 28, 2010

I’ve had the best 3 consecutive days.

Day One: Aris Geldis Paris jewelry arrived after waiting for the pieces for a few months! All the neck pieces, bracelets and earrings are hand-made in Paris in his atelier in Paris. Aris Geldis used to design the haute couture jewelry for Christian Lacroix. He now designs free-lance for Chanel and Givenchy. More on him on a later post =)

Day Two: Antonia Goy arrived- to say how excited I was and how much I am in love with her pieces would be an understatement. I’ve never fallen in love with an entire collection like I have with Antonia’s. I would wear every single piece. You can see her collection on our Shop Chic blog, here.

Day Three: Sara Phillips visited my boutique. I did not recognize her with her cute warfare Rayban glasses. But I somehow knew she was in the fashion industry after learning that she was from Sydney and that she doesn’t go shopping much. I cannot believe I did not click when she told me that she’s friends with Karla Spetic whilst browsing Karla’s pieces. She was so lovely to let me have a photo with her and her friend. I was quite awe-struck, I hope I didn’t say anything ridiculous…

Here’s Sara Phillips, a photo you may be familiar with from Vogue. The Iris dress from her AW10 collection has received a lot of press, it’s so pretty!

I’m no model, but here’s a shot of me outside the boutique. In my opinion, this tree is prettier than me.

In case you were wondering what I was wearing, here are the details:

Spijkers en Spijkers Big Star Top, Dr. Denim Jeans, vintage Maltese cross necklace, gold ring, snake-skin belt and velvet heels.

These jeans are a good investment. I like Dr. Denim’s slogan ‘A matter of life and denim’.

I used to live in denim, now I am clad in dresses and stockings, but every now and then I still try to squeeze into some jeans. I think it was my Dr Denim jeans that caught Sara Phillips’ eye.

So here it is, the story of 3 amazing days of my life. Have you ever had 3 awesome days in a row?

xx

Cecylia

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Reflections of First Week

by cecylia on April 20, 2010

Since we opened the doors of our boutique to the public on Monday, we have had 2 celebrations in 3 days and we have been heavily blessed and have been fruitful with our sales. After all, where else in Australia can you get labels like Alldressedup,Felder Felder and Spijkers en Spijkers? We literally bring the best emerging designers from overseas to the doorsteps of the fashionistas of Melbourne. In our first week, we have been told by our customers that they saw Leighton Meester wearing one of the Felder Felder dresses on Gossip Girls and Carrie Bickmore wearing a violet Karla Spetic top on TV. These garments are their own press! I have been inundated with calls regarding Repetto shoes and Karla’s heavenly silk cocktail dresses.

Spijkers en Spijkers Big Star silk top and skirt, paired with Alldressedup necklace and silicon belt. (I love the sheer silk Brooks top on the right, it looks gorgeous over a black camisole)

Spijkers en Spijkers Big Star top with pants and Felder Felder belt. You can tell that I am quite attached to every garment in the shop, it is because I did the buying in September 2009 and every piece was carefully chosen based on cut, material and comfort. I get extremely excited when ladies fall in love with the pieces because they have found something special that makes them look more beautiful and confident. Our size range is very limited so there is only one garment per size.

Something unique to our boutique is that we have a lounge area to serve Cupcake Central cupcakes and T2 teas. Our cupcake flavours are Chocolate, Cookies and Cream, Red Velvet and Vanilla. Sheryl from Cupcake Central delivers the cupcakes to us a few times a week to ensure freshness. These are the best cupcakes I have ever eaten, so I don’t mind if there are left-overs :)

The beautiful Sheryl on our very first day.

The teas we serve are Earl Grey, English Breakfast, Jasmine, Strawberries and Cream, Turkish Apple and White tea. I am addicted to white tea, it has the highest amount of antioxidants and it really helps my skin.

This is our Address Book and it stores all the details of our customers. Plastic personalized Customer cards are coming soon!

Our swing tags can be found on each garment. This is the Hubli dress from Alldressedup SS10 collection. It is silk and is absolutely gorgeous.

Even though Melbourne is getting chillier by the day, our SS10 Alldressedup collection is attracting a lot of attention. The current season is called Pop Asia and its vibrant hues and exotic prints are become our top-sellers. In fact that red leather bag on the mannequin has found a very good home, and another lady has bought the handmade necklace in curved twists and turns. Apart from the cute passport holders (Red and Vanilla with silicon straps), all of our accessories are one-offs.

Come and visit if you love current season high-end fashion, tea, cupcakes and a homely atmosphere. We would love your company at the boutique. Please drop by if you are in the area. We are located on 1113 High St Armadale 3143 VIC.

Or give us a call on (03) 9822 0009 and check out http://cecylia.com.au

Hope to see you soon!

Spijkers

Meeting Sara Phillips

Reflections of First Week

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