It’s almost inconceivable that Chadstone has not been the home of an Alice McCall store until today. Hooray! The opening of the gorgeous boutique, smack bang in the middle of Morrison and Manning Cartell, is a game-changer for many, including yours truly. Chapel Street is great but it has its limitations, namely parking. Now that Alice McCall has opened shop at Chadstone, I honestly feel that the fashion capital is complete. I first met Alice in a Sydney book store a couple of years ago. She is the embodiment of her clothes- charming and lovely. Recently I had the opportunity to interview Alice about the boutique and ask her a few style questions.
How does this Chadstone boutique differ from the other shops? What will customers expect when they visit this store?
All the fittings are the highest end of luxe. The internal and external framework was inspired by ornate iron fittings from the Victorian era, I absolutely love how this turned out. On opening night (Thursday 29/10) customers will be treated to champagne and there will be a DJ playing also – I want it to be a big party. Chadstone is Australia’s largest shopping centre and it is beginning to emerge as one of the country’s top fashion destinations, so I am among good company there.How did the gorgeous crochet pieces from SS15 come about? What inspired you?
2016 will see some trends that nod to Picnic At Hanging Rock – think lots of lace, feminine cuts and romantic silhouettes.Your SS15 pieces are so flirty and feminine, they’re perfect for vacations! What are some of your tips for travelling in style?
Stay hydrated! I drink lots of water and I love to use an SK-II mask on the plane. A cheeky glass of champagne also doesn’t go astray.I asked Alice that last question because I’m actually flying off to an exotic destination tomorrow! Thanks Alice for inspiring my travelling wardrobe. Guess those crochet pieces I’ve been tossing up about are coming with me!