I don’t know who invented high heels, but all women owe him a lot. – Marilyn Monroe

by cecylia on August 23, 2012

How has your week been lovelies? I’ve had an incredible week so far, having indulged in a facial at La Mer, bonded with my besties, dined with my loved ones, worked as a vet, attended a Luxury Travel night, attend the Stonnington Fashion Runway tonight, jet off tomorrow morning to Sydney for a special event, and return over the weekend in time for Fashion Exposed!

Fashion Exposed is an industry trade event created to give Australian designers and labels a chance to meet buyers. I’m thrilled to be a Media Partner for the event and cannot wait for the 3-day expo to begin! And since many of you love shoes, I thought what better way to start my Fashion Exposed coverage with an exclusive interview with Sue Ellen Mackintosh-Dixon, the CEO of Peeptoe Shoes! Sue chats to us about business, trends, customers and shoe advice!



1.How do you think a local company like PeepToe manages to stay so popular when there are so many international brands moving into the Australian market?

It is all about knowing your customer, putting her at the centre of all your decisions. Additionally, you must remain true to your brand. We are an Australian designer shoe & accessories brand that offer statement style and unquestionable quality & service. We also have a very loyal celebrity following so this helps as well.

2.       What’s new in shoes? What do you predict will be the newest trend in footwear in the next 12 months?

Our Jan/Feb/Mar collection is a trans-seasonal range. It is called Future Tribal, a beautiful blend of medieval with a futuristic feel.

Then Apr/May/Jun which is our Winter Collection has a more richer palette, more opulent fabrics, mixed materials, embossed leathers to give our customer some newness.  Looking back in history a very eclectic mix of direction.

From a shoe perspective the super high heel is still a very strong trend: 14cm and above. Conversely loafers and well as shooties (shoe boots) will still be popular. Our Classic shape of course will always be relevant with updates each season using new colours and fabrics.

3.       How does the Australian customer differ from the overseas customer?

The customers are similar in their expectations for service and quality. The Australian customer looks for versatility in her shoes – from desk to dinner. The statement shoes seem more popular in the domestic market, having said that there is a customer in Russia who really wants that statement style!

4.       Do you have any advice about choosing shoes for outfits? Any ‘shoe rules’?

Your shoes should give you confidence show your personality and make a statement and of course must work well with an outfit or be the statement piece of the outfit!

*All photos are courtesy of PeepToe Shoes*

Thank you so much Sue Ellen Mackintosh-Dixon for taking the time out of your busy schedule to chat to us. I look forward to meeting you at Fashion Exposed and heading you speak at the Business SeminarAnd that’s what PeepToe shoes are: highly coveted heels are designed for stylish and sophisticated women who love to express their individuality. To see more of their styles, as well as stunning accessories, [CLICK HERE]. So, what shoe styles do you adore?



Stephanie August 23, 2012 at 10:50 am

Very cool post!


Stace August 23, 2012 at 12:31 pm

Oooh Fashion Exposed sounds awesome! I wish I was going to the Stonnington thing tonight – I was meant to but had other commitments :(

x Stace

cecylia August 23, 2012 at 2:04 pm

Stace you gotta go next year it’s awesome!! So many great desgners under the one roof- SO much to learn and so many inspirations! :)

Taipei Style August 23, 2012 at 1:02 pm

Great interview! Have fun, you are so lucky! :)


cecylia August 23, 2012 at 2:03 pm

thank you Gemma!! I shall!! Follow me on Instagram to see all the shenanigans :)

Diana Marks August 23, 2012 at 5:28 pm

Thanks for posting this interview! It’s very interesting!
If you like it, follow my blog about life and fashion in LA, on Bloglovin’. Let me know in the comments and I will follow back ;)

LA By Diana Live Magazine

cecylia August 24, 2012 at 9:35 pm

Yes speaking to the CEO of such an established brand like PeepToe is so amazing!

Mica August 23, 2012 at 9:37 pm

You have had such a busy week! It all sounds so exciting though :)

Great interview too :)

cecylia August 24, 2012 at 9:36 pm

thank you Mica, yes so busy it’s not funny…

Brigitta Monique August 23, 2012 at 11:44 pm

wow, nice interview <3
you really have a great blog cecylia :)

Jessica August 24, 2012 at 12:41 am

how exciting for you that you get to be involved in such a cool project!! great first installment!


cecylia August 24, 2012 at 9:36 pm

thanks Jess, I love your encouragement!! xx

fra August 24, 2012 at 5:19 am

love this shoes and also your blog! It’s so nice!!! I follow you!
Pass to my blog and if it likes you follow me too, I will be so glad :D

REBECCA August 24, 2012 at 6:14 am

I totally love this post-interview…so FUN & the shoes sooo chic!!


cecylia August 24, 2012 at 9:37 pm

yes the shoes are to die for- can’t wait to get my hands on them.. :D

Plami August 27, 2012 at 4:36 pm

Women do owe him a lot indeed! high heels are not only beautiful, they make women feel and appear more powerful!

Thank you so much for stopping by my blog! It means the world!



cecylia August 27, 2012 at 5:35 pm

yes whoever he is…now I’ve got to start researching :D

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