Laduree

The 3 F’s

by cecylia on November 7, 2011

Hello lovelies? How was your weekend? I hope you had a terrific time. I was scheduled to work, but when I rocked up at 8:30am to the vet clinic after driving over 20km, it turned out that the roster had been changed and no one remembered to call me. Oh well, at least I got to wake up early and read The Age and miraculously scored a weekend off! Instead of sulking, I worked on my Media Kit and the Press page of the blog, and wish to extend my utmost gratitude to everyone who have featured me on their blogs and publications. I am so honored. Thank you so much.

Sunday was one of the best days I’ve ever had. No exaggeration. Got to visit the Oakleigh Market and found some lovely vintage treasures (to be revealed in future posts), met a dear friend at LuxBite to satisfy our sweet cravings, checked in to The Cullen hotel in celebration of our 4th wedding anniversary and went to watch the BILL CUNNINGHAM film. Boy was I blown away, by Bill’s sincerity, humility, kindness and lightning fast photographic skills. His pure appreciation of aesthetics that was not tainted by class, status, money or labels, as well as his simple lifestyle and fiery love for his work brought me to tears and to my knees (metaphorically). This has been the most inspiring movie I’ve ever seen. EVER. So since we are on the topic of fashion and style, I wrote this article to see what your stance is.

A question I often always ask people around me is, ‘Why do Australians like football and food more than fashion?’ Now before you jump to the comments section to answer this question, allow me to share my suspicions.

There are many ways to skin a cat. The football industry is a multi-million dollar one, albeit a boring one, in my opinion. Aside from the big bucks, there is a lot of politics involved, and football is afterall, the national sport of Down Under. It is talked about in nearly every page of the newspaper, especially in the Sports section. There are countless TV shows and advertisements related to sport, and compared to fashion, it is like comparing Goliath to David.

David & Goliath. The Lourve

 

Food, oh glorious food. How can anyone say no to food? We live for food, especially after the introduction of ‘MasterChef‘, the fine dining sector of the economy is enjoying a scrumptuous boom. It seems that there are more cafes, restaurants, pubs and bars than there are culinary dishes. Everyone is learning to cook, enjoying food and neglecting fashion. The GFC is not helping either, as more people stop treating themselves to new garments and accessories, and instead indulge in edible experiences.

A main course from Ladurée in Paris

Fashion is so much more exciting, prettier, and enticing. However Australians, as a whole, much prefer watching the footy and food shows than ‘Australia’s Next Top Model’ or ‘Project Runway’. The difference in interest is mind-boggling. Why is that? I contemplated, considered and finally conceded the following reasons.

  • Unfortunately, fashion is not a national sport here. Australia, can you please learn a little from Paris?
  • Everyone can eat even if they can’t cook (ok not everyone can kick a footy, me included), but not everyone has the confidence to pull off fashionable trends
  • Everyone can afford to eat and watch footy on TV, but not everyone can afford designer clothes

Sometimes I wonder, if the majority of our fashion industry was not dominated by big chain stores which produce mediocre fashion, and instead clever designs and high end fashion was in the limelight, would more people become more intrigued and develop more appreciation for design and fashion? I’d like to think so. I call it ‘the best thing since good bread’ effect.

I experienced this phenomenon first hand when I went to Paris years ago. I have never liked bread or butter in my life, until I devoured the entire basket of heavenly baked deliciousness with creamy butter before the arrival of the 1st course of my Parisian dinner. The bread in Paris changed my life, well at least my appreciation of bread. Good bread is amazing! Now I don’t eat bread unless it’s the good stuff.

The Bread before Dinner at Le Procope

Similarly, I never used to liked candles, the ones I remember smelling when I was young nearly made me nauseaous because they were made from synthetic chemicals. I never understood why people adored scented candles, I recall asking someone once ‘But don’t they make you sick?’ and getting a confused well-plucked eyebrow movement in response. But after expriencing the aromas of Ladurée, Archipelago and Fragonard candles, I find myself completely addicted to exquisite fragrant candles. They are the best! Why buy cheap and nasty when you can have the seriously scented?

Laduree candles

Image source here

Anyway, I could go on about my ‘best thing since good bread’ theory, but you get the drift. Can you guess how I became so passionate about fashion? Definitely not from reading catalogues from budget retailers or mass market brochures. It’s the good stuff that inspired me like this online magazine.

There is so much amazing fashion in Australia. This country houses some of the best designers, stylists, retailers, models, and photographers in the world. The public needs to see real fashion in the spotlight it deserves rather than fashion appearing in the media as a ridiculed or mocked subject. Fashion is a language, a universal language, and a powerful one at that. Bill Cunningham fondly describes fashion as ‘the armour to survive the reality of everyday life.’ Without fashion, Bills says it would be getting rid of ‘civilisation‘. What one wears says so much about them. It is capable of transformations, elevations, and can even help its wearer speak another language, a confident body language, for example. Somehow I doubt carrying a football or a frying pan would have the same effect.

 

Now it’s your cue to comment like crazy, and go watch the Bill Cunningham film.

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Retail Shall Not Retire

by cecylia on October 31, 2011

Where do you shop? At a shopping centre, department store, boutique or on the internet?

As our lives become busier, time becomes scarce and patience become endangered, everyone is tempted to proceed to the checkout with their virtual shopping carts. Shopping on the internet has transformed from a dream, to a phenomenon (ask Natalie Massnet, founder of high-end online giant Net-a-Porter). To the consumer, online shopping is paradise, the goods are easy to find, the prices are competitive, check out is simple and delivery is fast. To retailers, online shops have become their worst nightmares.

Retailers and online stores are worlds-apart, mutually exclusive and as different as water and oil. Or are they? They may be on completely different platforms, however shops are shops, whether online or on the street, they will only be successful if they deliver a good experience to their customers.  Just as clarity, user-friendliness, and synchronization with technology are what boosts traffic and sales on an online store; honesty, integrity and exceptional customer service are key ingredients to a success retail store wishing to attract repeat customers. Both online and physical stores could easily incorporate fast delivery and utilise social media to promote their businesses.

Something going in favour of retail stores is that human beings are creatures of interaction, craving real human connection, this is why despite being in partnership with the latest gadgets (think apps for iphones and ipads) even e-commerce stores hold events, organise parties and develop Pop-up stores to give their customers a real life experience. Retail shops have a chance to triumph if they employ friendly, helpful and informative staff which become their assets. Staff is the fragrance that either attracts or repulses customers. Retailers should also train their staff to know the core values of their business as well as the latest products and trends so that they can outdo a computer screen. After all, online stores will never match what retailers can offer – that real customer service and rapport which brings repeat sales.

Successful online and retail shops need to embrace each other’s strengths and learn to adapt these winning characteristics into their own businesses to ensure that their customers are having a good shopping experience, online or in the store.

Many of you know that I am an avid supporter of independent small businesses (as I used to run one myself and each day challenged myself to give customers the best service possible). Here are the boutiques I adore, because I am usually greeted, welcomed, served, styled, educated by the owner and Theodore is allowed in! I would like to introduce you to 3 of my favourite luxurious stores in Melbourne who takes retail to the next level:

  • Madam Virtue & Co – for the stylish lady who is well-read, well-travelled and well-heeled. Boutique owners Dean and JC has the largest array of hand-made couture dresses in Melbourne, along with a myriad of European darling designers such as Lanvin, YSL, Chanel, Hermes. They have a bespoke tailoring service and a gorgeous SharPei named Maude. You may recall my last shopping experience with them here.

 

  • Peony Melbourne- Haute Parfumerie, THE place for decadently unique and artisan perfumes that transports you into another ear, another realm. The beautiful home of nearly 30 fragrance and candle labels including Annick Goutal, Cire Trudon, Fragonard, Ladurée and Rancé 1795, just to name a few. Peony also houses the perfume exclusively created for Marie Antoinette, the long-awaited (yes a 200 years waiting list) ‘Black Jade’ by Lubin. Owner Jill, who is like a walking fragrance encyclopedia, is both charming and patient, one could spend a whole day with her learning about the history and compositions of all the fragrances.

 

  • Miles Mason Trading Company – lovely boutique specialising in beautiful yet quirky gifts and home-wares the for eco-conscious. Owner Charlotte selects environmentally-friendly, affordable and made-in-Melbourne products for her customers. Look out for the  Melbourne-based organic skincare range GROWN, wooden animal boxes, beautiful soy candles and intriguing Distortion candle sticks.

I was fortunate to visit both Peony Melbourne and Miles Mason last week, there I stocked up on delicious candles and delightful moisteurisers. Here are the photographic evidence of my spoils! Visit these lovely stores for real personal customer service and an unforgettable shopping experience.

Clockwise from top left: GROWN face moisteriser and eye cream (Miles Mason Trading Company)/Sample of Black Jade perfume by Lubin/Hand-written card from Jill/Astier de Villatte CAMBRIDGE‘/Carriere Freres Industrie candles, all from Peony Melbourne

I am all about the experience, the sensuous, the tactile, the thought-provoking, and the liberty to try things on. I love learning about new designers, labels, collections and products. And the stores that provide us with that experience deserves all of our rapport and support.

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Columbian roses and Candles

by cecylia on September 15, 2010

A few weeks back I saw a ridiculously large bunch of roses at a florist in the Melbourne CBD. The huge bulbs caught my eye as they sat quietly in a bucket surrounded by the smaller varieties. ‘Columbian roses’, the florist remarked. ‘Sold!’ I replied. I’m not sure if they come from Columbia (jet-setter flowers, anyone?) or if they’re named after a certain Columbia…

They captured my heart. Even as they wilted, a customer remarked that ‘They even die beautifully’, or at least ‘age gracefully’ as I echoed her.

There is no beauty like flowers. They are the models of the natural world. God created them for our viewing pleasure and enjoyment.

Another pleasure in life is decadent candles- no one makes candles like Laduree. The sweet aromas of French perfume is bottled in a ceramic cup with embossed angles and bows.  If you’re heading to Paris any time soon, don’t forget to purchase some for an unparalleled scented experience.

We have this quirky vase at the shop in the shape of a headless bust.  A few of our favourite things to share with you…

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What’s in the bag?

by cecylia on March 6, 2010

By the time you read this post, I would have landed in Paris, the city of love and light! Yes, I am probably frolicking through tthe cobblestoned streets, indulging my eyes at the museums and drooling over the fashion, and hopefully clicking away with my camera at Parisian fashionistas.

I am away for 10 days for Paris Fashion Week. It is early Spring in Paris, quite cold. This trip I am taking a patent leather bag because it probably will rain a bit,  so I’m taking my blue Pauric Sweeney bag. In fact, I am going to view their new collection on Tuesday! Very exicited to see the new colours and styles.

In my tote, I carry some vitals which everyone else also carry: phone, iPod Touch (recently I downloaded a French learning course on it ‘je parle un peu le francais’, which aided me when I called to book our hotel in Paris), glasses, sunnies, pens, notebook, Maybelline lash stylist mascara (the only mascara I wear and swear by, it’s designed for Asians I tell you, but apparently they’ve stopped making this model! So this will be my very last mascara!), Jurlique hand cream

and sunscreen (the new bottle is a lot nicer but Google didn’t find one for me). To be honest, I’m pretty low-maintenance and I barely wear make sup, except for the mascara. Skincare is much more important to me than cosmetics so hopefully I will find some goodies from Sephora.  I only found out recently that March in Paris isn’t as warm as I hoped, so I brought along my woollen Country Road gloves as well.

I also have my Paris travel book and writing material. I’m always doodling and writing things down. The purse is my camera bag. I have all our days planned out. I’ve even marked on the map which stores we will hopefully be visiting and all the showings we will be attending for my boutique.

I hope you are all well. Please let me know if you are at Paris Fashion Week as well so we can meet up. This is a buying trip, I hope my selection satisfies my Melbournian clients. I will certainly not skimp on French food either. Really looking forward to going to Le Procope again and visiting Laduree. Macarons, here I come!

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