Armadale

The Fine Things in Life are found in FIORINA

by cecylia on December 21, 2011

Do you recall the BCBG Max Azria snake print pants I wore in the previous post? That was the outfit I wore to the Fiorina VIP Christmas night. I brought Theodore along but he had to wait outside because it was jam packed! And it’s no wonder. Fiorina has a spectacular shop cum gallery and the most glamorous VIP list. The boutique is a bejewelled candy store. The necklaces, rings and bracelets are wearable heirloom art. I didn’t even get to try any on because there were so many customers! Isn’t Fiorina’s sister, Franca divine in the neon pink above? Fiorina’s brother Maurice is another talented artist in the family, his eye-popping fluorescent tiles and canvases (covered in resin) reflect on the family’s rich Italian heritage and his love for hip-hop. I hope you enjoy these photos as much as I did taking them.

Must admit, I chose the most colourful photos to show you, to get you in the mood right before Christmas! Hope you all have something exquisite planned for you and your loved ones. I look forward to hearing about how you are spending Christmas 2011 and cannot wait to show you my new blog post this Friday! :)

Fiorina 879 High St Armadale Vic 3143 (03) 9509 8883- their website rocks!

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Camilla & Marc on High

by cecylia on September 5, 2011

My outfit: Alexander Wang dress (last seen here), vintage necklace (last seen here), cuffs (last seen here), ostrich clutch (last seen here), LuiHon feather leggings and Robert Robert heels

I was delighted to attend the Camilla & Marc Boutique Launch, it is their first boutique in Melbourne, right in the heart of Armadale, on High St, right next to Acne. Lady Melbourne and I were at the Stonnington Fashion Parade so we made a quick dash down to the opening to catch some of our friends, but by the time we got there (my heels were very difficult to dash in), they’d all dispersed. I was glad to say ‘hi’ to Holly Garber, of Golightly PR, who kindly invited us to the hip event; Grace (of Grace boutique), Lindy and Michael Klim (the best looking couple in the room), Lyndel Yeo (in the long black dress) and Andrea, a Monash law student who is working in the Camilla & Marc boutique, wearing one of their gorgeous one shouldered dresses, and is an avid reader of my blog. So this one is for you Andrea!

I could have stayed all night eating the yummy cheese and bread and sipping on cranberry Vodkas, but I had to dash back to the Stonnington Fashion parade because I’d promised my girl friends that ‘I will be back!” When I make a promise, I keep it.

You will see all the gloss and glamour of the Stonnington Spring Fashion extravaganza in the next post!

Don’t forget to visit the new Camilla & Marc boutique with their new SS11/12 collections in store now!

1067 High St Armadale VIC 3143

(03) 9804 1133

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Further reductions in our International sale. Enjoy up to 70% off NET-A-PORTER.COM THE OUTNET.COM!

VIPs & Fashion Elites

by cecylia on September 25, 2010

The wait was finally over, we launched an exclusive VIP runway party for our customers, stylists, editors, journalists, designers, models and photographers which showcased the new AW11 collections from Europe from Alldressedup, Antonia Goy, Felder Felder, Sophia Kokosalaki and Spijkers en Spijkers, as well as some Australian designers Karla Spetic and Gail Sorronda.  We had a fantastic turnout and the response was incredible. The models were all stunning (mainly friends and customers!) and they walked so well in our Repetto heels. It went off with a blast and I’m still feeling the hype and excitement from the night…thanks to Justin for these beautiful photos, he’s so talented.

We served Champagne and Muscatos, we ate macaroons, petit-fours and cupcakes! Thank you so much to La Tropezienne and Cupcake Central for their generosity.

Molly in the golden Sophia Kokosalaki silk dress, Repetto Mila pumps and a Karen Hamilton hat.

Two Maidens stylists Jess and Melissa created the beautiful looks for the show. It started with work wear, casual wear, cocktail wear, and Races wear.

The stunning Ebony (one of our customers) in a Felder Felder wool organza dress (top) and a Sophia Kokosalaki outfit (bottom)

The beautiful trio in Races wear: Georgie in Alldressedup shirt, Molly in Sophia Kokosalaki and Julia in Alldressedup.

The beautiful Jess (my talented side kick and our in-house stylist), in Alldressedup wool dress, Fendi belt and Alexander McQueen ring and the gorgeous Tania from Fashionising.


My stylist friend Micah, Melissa, Jess and my wonderful business partner and mentor Linda (in red Armani). I’m in vintage, because I couldn’t play favourites tonight and only wear a garment from one designer.

What a night, I cannot thank our sponsors and contributors enough. I’ve already mentioned our Gourmet Thanks, so here are the rest:

Artistic Thanks to Finessence Photography, J Tiew Photography, Jin Chen (graphic designer)- also for all of your prayers my dear, Toni&Guy Armadale, Ellie Makeup, Armadale Flowers, Tom our DJ, our beautiful models and our sassy stylists

Look Book Thanks to all our kind designers: Alldressedup, Antonia Goy, Felder Felder, Gail Sorronda, Karla Spetic, Repetto, Sophia Kokosalaki and Spijkers en Spijkers, for giving us so many copies of their latest collections.

VIP Bags Thanks: Omero hosiery for their wash bags, Alldressedup for their luggage tags, Jurlique Armadale for their 1/2 hour facial and samples, ACMI for their complimentary tickets to the Serge Gainsbourg and Jane Birkin film, Flight Centre Armadale for their travel vouchers, Ruggles Dry cleaning and Brazillian Butterfly for their coupons and MOR for the door prize.

Special Thanks to House of Orange for lending us their benches, Pak Persian Rugs for their runway rugs, my awesome friend Samantha, designer of Bento and author of Fashion Recruit and my bestie Jackie for coming early to help me set up; and my girls from Ralph Lauren – Jess K, Lex who helped me run the show, Julia and Molly. You are just divine. Oh and Alan from Fashionising for the polaroid of my hubbie and me.

Of course this night was mainly designed for our VIP customers, yes you know who you are, you have one of those cards from us =P Thank you for supporting our boutique and for supporting the talented designers we believe in.

And to be honest, this event would not have happened without divine intervention as I’m no event planner but for this runway show to have been such a success all glory and thanks be to God.

I’m getting pumped about the next one now!

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Further reductions in our International sale. Enjoy up to 70% off NET-A-PORTER.COM THE OUTNET.COM!

Cashmere with Compliments

by cecylia on May 21, 2010

One cold wintery day, as I turned up the heating in the boutique and admired the lovely ladies with boots and coats walking by, our Bezoar Cashmere label arrived! The beautiful cashmere garments came just in time for winter, for Mother’s Day!

Once you’ve tried cashmere, there is no going back. I cannot think of a better fabric to lounge around, wear on the plane or cuddle up to a DVD  with your loved ones.

Bezoar Cashmere prides themselves as being the ‘perfect  cashmere basic for men and women.’ The great thing about their garments is that they are designed by Rebecca Dawson and are tailored and flattering. Long gone are the days when cashmere conjures up the notion of big and ill-fitting garments. Each garment we stock is luxurious and easy to wear. Here are some photos which have received many compliments from our customers.

Alldressedup silicon necklace (my favourite! Only one in the shop! If no one buys it, it will be mine! Hehehe),

Karla Spetic silk violet top (simply stunning, great to pair up with jeans and black pants for dinners),

Felder Felder studded belt (we needed to add a little edge to the silk/cashmere combination),

Bezoar Cashmere tracksuit pants (they taper at the ankle! Hooray!) great with heels!

Repetto Garbo (named after the beautiful Swedish actress Greta Garbo) black suede lace-up booties (they literally go with everything)

Bezoar Cashmere grey hoodie (the yarn is so fine ) with Felder Felder ring belt and Alldressedup mint shorts.

Another Alldressedup silicon necklace lends some colour to the cashmere range. I have this grey mini dress which I wear with leggings and tights.

For the ladies with exquisite taste, you cannot go past cashmere. See you at the boutique!

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Further reductions in our International sale. Enjoy up to 70% off NET-A-PORTER.COM THE OUTNET.COM!