I mentioned in [THIS] post that I had no idea what I wanted to be when I was growing up. The ideas of being a geneticist, teacher and architect were all thwarted by human verbal intervention. Sometimes I wish that I was told about the existence of ‘stylists’ over a decade ago. Despite reading Vogue from the tender age of 10, I had no idea that the editorials were created by a special race of people called ‘stylists’. A creative, tenacious and hard-working bunch who rely heavily on the combination of their in-depth knowledge of fashion history and emerging trends, as well as their own gut instinct to compose the most edgy, chic and emotive images. They usually do this with the help of their trusty right-hand men/women, another breed of admirable people: photographers, make up artists, hair stylists and assistants.
I met the talented stylist Vass Arvanitis (Unsigned Management) back [HERE] and thought she was utterly incredible. Slim. Sleek. Stylish. But recently I’ve had the privilege to find out that she was even more than that. A highly-sought-after stylist with numerous editorials under her cinched belt, she is also the stylist of choice for Alex Perry and Natalie Bassingthwaite. Recently for a TV Week feature article, Vass single-handedly dressed 40 celebrities to the nines for the photoshoot. I would love to know how she juggled that gig! Vass reveals that she is inspired by old Hollywood glamour of famous beauties such as Bianca Jagger, Sophia Loren and Grace Kelly and weaves vintage charms into modern designs. See if you can recognize her signature polished and sophisticated touches in these photos.
I chatted with Vass to find out a little more about her enigmatic job. “Firstly, there is no typical day in a stylist’s life. Every day brings something new – and that’s what I love most about it,” says Vass. One day she may be far away styling a photoshoot in an exotic location, and the next, sourcing the latest fashion offerings from famous designers. Or she may spend a week in her office, fully immersed in the creation of a mood board for an editorial piece. “Styling is very much a process of storytelling. Knowing that each new day brings a new challenge – and a new story to be told – is what gets me out of bed in the morning,” she says.
Sounding a little like the legendary Diana Vreeland herself. Indeed, the best creatives are those who have a fabulous tale to tell…
To check out more of Vass’ work, head over [HERE].
Which of these fabulous fashion photos is your favourite?