Haute Madam

by cecylia on April 25, 2011

A few Sundays ago I had the privilege to be part of the most spectacular photo shoot I’ve ever attended. Who else but the fabulous duo from Madam Virtue, Dean and JC, could host such a glamorous dress-up shoot for the Intercoiffure International at StrugnellCole Hairdressing Salon. This photo-shoot will be picked up by a myriad of international fashion magazines. Super exciting!

I had been dying to meet the Madam Virtue duo for weeks, so when my good friends Finessence Photography told me about the shoot, I had to come and check it out!

I was delighted to see another familiar and beautiful face- Hitomi! Isn’t she just divine? This girl is just drop-dead gorgeous. I had first met Hitomi at the MLY runway party. She is wearing a hand-made couture piece composed of delicate silk chiffon designed by Madam Virtue.

The whole family came along, my hubby and our ‘son’ Theodore, who became an instant hit among the ladies.

And it was here, Theodore developed a penchant for ostrich feather.

Uncle JC dressing Theodore up in one of his feathery neck-pieces. It was funny because although we only just met for the first time in person, it felt like I’d known Dean and JC, this incredible duo for much longer than we’d been conversing on Facebook. JC speaks a dozen languages, is a conference translator for the UN, an amazing couture designer (thank God there are still a few left in Australia!) and along with Dean, are avid collectors of Chanel, Givenchy, Hermes, Le Lourve, LV,  Martin Margiela, YSL and much much more. Madam Virtue, located on 5 Crossly Street, Melbourne,  is a play house for all glamouristas, stylistas and fashionistas!

Amongst Dean and JC’s collections, there was even an antique crown small enough for Theodore!

Too much beauty for my eyes- I don’t know where to land my eyes, on Izabel’s bow-tie hair, her gorgeous face, the hand-made necklace held together by safety pins or the stunning couture dress JC designed!


I love the hourglass figure of this fantastical outfit. Her hair reminds me of the ‘hennin’ the French ladies of nobility wore in the 15th Century. I love the bell shape of this skirt and the tulle underlay! That reminds me…I gotta get a crinoline or tulle skirt to wear under full skirts…

Any chance to pose with vintage mother-of-pearl frames, an antique doll and a vintage Chanel belt bag! Oh my, you have to visit Madam Virtue for the most amazing collectors’ editions of Chanel bags! Vintage Chanel! Ooh la la!

A feather dress designed by Madam Virtue takes flight!

I have developed a lust for Mongolian wool now and I think I’m in love with this burgundy number. Just add some skinnies and stilettos, and you look ready for front-row.


This dress is insane, if you look above the black taffeta, you will see that the top is made up entirely of tiny gold safety pins!

Only Agatha can pull off this 60s mod cum space-age look with dazzling confidence. She oozes style. This is another dress I drooled just looking at it, it is composed of distressed leather, designed by Madam Virtue. Out of this world!

It was just amazing to witness the production of this incredible photo shoot. I don’t think I’ve seen anything more avant-garde and couture-focused before with my naked eyes. It was a visual feast! Thank you once again to the amazing StrugnellCOLE Hair Salon, Finessence Photography, and of course uncle JC and Dean for letting me tag along!

More photos in my next post, stayed tuned fashionistas!


Mina April 25, 2011 at 4:30 pm

u always attend the best events. seriously i’m totally jelous of u.
for sure if i ever come to australia i’ll for sure contact u and we will shoot together. if u ever come to vancouver let me know too. i’ll show u around.
about the chanel bag its vintage and used to belong to my mom in the 80′s. she received is as a present from her in-laws( my grandparents). now its mine.hihi

cecylia April 25, 2011 at 10:29 pm

lol I am very blessed indeed. I appreciate all of my opportunities. But I’m not as gorgeous as you!
Aww I love that- the Chanel bag will be an heirloom :)

Vic April 25, 2011 at 5:14 pm

Sony photos, which model it is? :)

Chian April 25, 2011 at 6:43 pm

Sony a550 :)

BusiChic April 25, 2011 at 7:12 pm

So I knew that JC was a talented creative but “conference translator for the UN”? wowsers!
How very lucky that you and Theodore got to try on all of the clothes too – ultimate fashionista fun, non?

cecylia April 25, 2011 at 10:30 pm

yeah we had a ball! They are amazing people!

Leah April 25, 2011 at 10:28 pm

This photoshoot is amazing! The pieces are just beautiful.

xo L.

Ange April 25, 2011 at 10:30 pm

Ahhhh! Why didn’t you sneak me into your handbag? You know how much I love haute couture. *faints* That white dress and black hour glass dress are so sensational! X

Kristina April 25, 2011 at 10:50 pm

grrrrreat blog dear :)
love this post !!!
& the puppy is soooo cute


Kimberly April 25, 2011 at 11:37 pm

love the styling on the shoot so gorgeous!!

giveaway on my blog!


Aida April 26, 2011 at 1:07 am

thanks honey! haha that funny, lovely dog!

Couture Carrie April 26, 2011 at 1:11 am

Gorgeous photos!
What amazing couture pieces!


Addie April 26, 2011 at 1:47 am

The photo shoot looks awesome, I wish I could be there!

Your doggie is so adorable, and he looks so obedient. ??

The Cat Hag

I Live for It April 26, 2011 at 2:37 am

Your blog is super original and fun! Love what you cover. :) Thanks so much for stopping by ours!

We are following you now!

I Live For It

Xx. Jewls and Liza

Shelby April 26, 2011 at 6:38 am

thank you so much for stopping by and leaving such a sweet comment on my blog!! you have such great style, i love all your outfits and photos. and this photo shoot looks simply amazing… you’re so lucky to have been there!! following you, hope you’ll follow me too!! <3shelby


Little Lady H April 26, 2011 at 10:30 pm

Oh yes! We did meet at MLY runway party! I need to wear my Ralph Lauren dress again, I miss it.

cecylia April 27, 2011 at 9:45 am

Yes you should wear it- with pink tulle underneath!!! :)

Christel April 27, 2011 at 7:21 am

I love this post !! Thanks for sharing your fabulous adventures !!

Taliah April 27, 2011 at 11:26 pm

Love ur blog! These outfits are amazing!! Where will this shoot be published?? I love the hourglass dress! wow!

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